The Yankee Candle® Story
Who are we?
One December, a 16-year-old student was looking for gift inspiration with Christmas just around the corner. He decided to make a candle for his Mum because it would be a completely unique and personal gift.
Using everyday materials he found in the kitchen; household wax, a red crayon, string and a milk carton, he produced his very first candle. A neighbour saw the candle and offered to buy it, leaving the student with enough money to buy more materials to create more – one to gift and one to sell! That was the start of the Yankee Candle® journey…
From this point Yankee Candle® has grown in to a worldwide brand, expanding in to Europe...
journey so far...
Following his Christmas success, a 16-year-old Mike Kittredge begins to design and handcraft candles in his family's kitchen.
With his Dad's help, he opens a small retail shop.
Our first scented apothecary style jar candle hits the market.
We move our store and factory to South Deerfield, Mass.
We introduce full colour printing to our labels. Previously every illustration had been filled in by hand with coloured pencils.
Our factory moves to a larger home in Whately, Mass.
We launch our first website, yankeecandle.com, welcoming a new generation of customers and giving long-time fans a new way to shop.
Across the ocean we go, to Bristol, England, where Yankee Candle International now serves customers in 24 countries.
We produce more than 80 million candles.
Car Jar® Air Fresheners make their debut. Allowing customers to take their favourite fragrance on the go.
We opened our first ever UK retail store.
We become the #1 scented candle in the United Kingdom.
Launched the UK website www.yankeecandle.co.uk
We launch our first Advent Calendar, selling out Europe wide.
Scenterpiece(TM) Easy MeltCup systems debuts, and is shortlisted for Gift of the Year 2016.
To keep up with growing demand, we open our first overseas production plant in the Czech Republic, producing candles for the first time ever in Europe.
In the first 30 weeks of opening the Manufacturing facility produced 5 million jar candles, 7 million votive candles and 1 million tea light candles!
We relaunch our UK site and launch translated websites for France, Italy and Germany.
The Jarden Corporation who owns Yankee Candle is acquired by Newell Rubbermaid to become part of Newell Brands.
We launch a new look retail concept in Cheltenham, England and go on to open two more permanent locations this year and transform 4 reseller locations.
We launch personalised candles in the UK on yankeecandle.co.uk and in selected retail stores in time for Christmas.
We employ more than 6,000 skilled, dedicated workers around the world. You can find our Stores, stockists and authorised retailers in more than 575 locations, and our popular candles, fragrances and accessories are available at over 35,000 locations. Chances are there's one near you.
Unlike many brands, our story is your story, too. We share your passion around making each day a little brighter, a little better, a little more enjoyable with your favourite fragrance. We're honoured to be part of that, and it's a responsibility we've never taken lightly. We are proud to be part of Newell Brands, a leading global consumer goods company with a strong portfolio of well-known brands.